About us





KrisMarce is a purpose-driven luxury brand rooted in the heart of Colombia’s Pacific Region. We work hand in hand with local artisans, tribal leaders, and community elders to create refined, culturally rich designs that honor the deep ancestry of the region. Each piece we produce is a luxurious symbol of tradition, identity, and resilience.
Our collections are inspired
by the stories, techniques, and spirit of the Pacific—offering the world a glimpse into a region often left on the margins. By sharing this heritage through globally accessible products, we bring visibility and opportunity to communities that have long been underrepresented.




Our Mission
To elevate the voices, artistry, and culture of Colombia’s Pacific Region—merging ancestral craftsmanship with modern luxury, while creating meaningful economic and social impact.
Kristie
FOUNDER
Kristie M.R. Ayala proudly hails from Quibdó, Chocó, in Colombia’s vibrant Pacific Region. She stands as a powerful example of what can happen when opportunity meets preparation and purpose. Her personal journey—marked by resilience, ambition, and a deep love for her roots—inspired the creation of KrisMarce.
Driven by a desire to merge her professional expertise with her passion for community impact, Kristie founded KrisMarce as a way to give back to the region that shaped her. What began as a vision to uplift her hometown has grown into a platform for empowerment, opportunity, and cultural pride.
To learn more about Kristie’s story and the journey behind KrisMarce, visit our About page


Kristie
FOUNDER
Kristie M.R. Ayala proudly hails from Quibdó, Chocó, in Colombia’s vibrant Pacific Region. She stands as a powerful example of what can happen when opportunity meets preparation and purpose. Her personal journey—marked by resilience, ambition, and a deep love for her roots—inspired the creation of KrisMarce.
Driven by a desire to merge her professional expertise with her passion for community impact, Kristie founded KrisMarce as a way to give back to the region that shaped her. What began as a vision to uplift her hometown has grown into a platform for empowerment, opportunity, and cultural pride.
To learn more about Kristie’s story and the journey behind KrisMarce, visit our About page

Francisco
CO-FOUNDER
Francisco J. Leija hails from Los Angeles, California, in the United States. He also stands as a powerful example of what can happen when opportunity meets preparation and purpose. His personal journey—marked by resilience, adaptation, and duty for his country—enables him to pursue impactful causes and ventures throughout LATAM.
As a retired U.S. Army Colonel and former White House Fellow, he brings decades of leadership experience in national security, higher education, and entrepreneurship. Today, he manages multi-sector portfolios spanning corporate governance, early-stage ventures, and institutional transformation—providing strategic direction to fuel KrisMarce’s growth and global reach.
A Global Platform For Local Voices
With every product we share with the world, we carry a message of pride, resilience, and purpose. KrisMarce stands as a bridge—connecting the extraordinary spirit of Colombia’s Pacific Region with a global community that values craftsmanship, culture, and conscious luxury.
Our Community Impact


KrisMarce doesn’t just tell the story of the Pacific Region—we actively shape its future. Through strategic collaborations and reinvestment, we support longterm, community-driven development.
NGO Partnerships
We collaborate with nonprofit organizations to promote sustainable development, gender equity, and cultural preservation.
Educational Initiatives
We partner with schools and institutions to provide training, skill-building, and development programs tailored to the region’s needs.
Cultural & Environmental Stewardship
We work with researchers and environmental groups to protect marine ecosystems and preserve the cultural identity of the Pacific coast.

Our Values
Empowering the Next Generation
We are committed to uplifting the youth of the Pacific Region through education, opportunity, and mentorship.
Supporting Women Artisans
We train and employ women in the region, promoting economic independence and leadership within their communities.
Preserving Ancestral Techniques
We rescue time-honored artisanal practices and bring them into the global luxury market—celebrating heritage with authenticity.
Fostering Fair Trade
We ensure ethical practices by providing safe working conditions, fair wages, and long-term support to our artisan partners.
Driving Social Change
Through youth programs and community projects, we invest in creating a better future for the Pacific Region.